ARE YOU MISSING THE MARKET?

THE MARKET IS THERE, WAITING…

ACKNOWLEDGE IT AND INVITE IT TO DO BUSINESS WITH YOU!

Each industry typically has its own particular markets. The market of people with disabilities, however, stretches all financial, cultural, racial, and age lines and includes every spectrum of society.

CONSIDER THE STASTICS AND DRAW YOUR OWN CONCLUSIONS

Demographics

• The 2000 U.S. Census found that there are more than 50 million Americans with disabilities. Almost one in five people in this country are potential customers for businesses that are accessible to people with disabilities

• The percentage of people with disabilities is larger than any single ethnic, racial, or cultural group in the U.S. At 19.3%, the number of people with disabilities exceeds the next largest group – Hispanic Americans (14.9%) -- by a fairly wide margin.

•  20.3 million families in the U.S. have at least one member with a disability. Millions of people with disabilities travel, shop, and dine out on a regular basis. Market research shows that families with one or more persons with disabilities are significantly more likely to do business with a disability- friendly company, and consumers, with or without disabilities, are more likely to buy from those companies..

Spending Power

• The large and growing market of people with disabilities has $175 billion in discretionary spending, according to the U.S. Department of Labor. This is two times the spending power of teens and more than 17 times the spending power of tweens (8-12 year-olds).

• AARP says that 4 million Americans turn 50 each year. People age 50 and older spent nearly $400 billion in 2003. At age 50, adults are likely to experience age-related physical changes that may affect hearing, vision, cognition, and mobility. While they may not think of themselves as having disabilities, people in this age group often seek out businesses that accommodate those changes by offering betterlighting, less ambient noise, and fewer stairs.

• The New York Times reported that spending by travelers with disabilities exceeds $13.6 billion annually.

• An Open Doors Organization study estimated in 2003 that 75% of people with disabilities dine out at restaurants at least once a week. Diners with disabilities would spend $35 billion in restaurants that year.

• National Captioning Institute research found that 66% of viewers of captioned TV are more likely to buy a product that has a captioned commercial; 53% of viewers of captioned TV will actively seek out products advertised with captions; and 35% of viewers of captioned TV will switch to brands that use captioned ads.

• 92% pf consumers surveyed felt more favorable toward companies that hire individuals with disabilities and 87% said they prefer to give their business to such companies. Among those surveyed, hiring people with disabilities ranked third behind offering health insurance to all their employees and protecting the environment as an indicator of a company’s commitment to social justice.

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Disability Relations Group (DRG)

Providing Disability Relations, Image and Policy Facilitation.

Call DRG Now For Your Accessibility Solution!  An initial call costs nothing and a wealth of opportunity waits you.

12552 Belcher Rd. S • Largo, FL 33773 • v: 727-531-1000 • fax: 727-539-7588

Disability Relations Group has worked diligently to make our website as accessible as possible. If, however, you find any issue with its accessibility please contact us at nicoler@drgglobal.com or call toll free 866 550 4440 so we can work to correct the difficulty. We apologize for any inconvenience and appreciate your interest, input, and assistance. By working together to open doors of opportunity for citizens with disabilities, we can help fulfill the promise of our great Nation.

Send mail to drg@drgglobal.com with questions or comments.
 

Copyright © 2006 Disability Relations Group
Last modified: 09/27/06

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